PortCastelló starts a new campaign to attract cruise ship traffic

20 February 2017

19-2-2017

Francisco Toledo has set as the objective to increase the average number of visits per year from two to ten

The PortCastelló Foundation has held a meeting of the Cruise Ship Committee with the aim of carrying out a plan to attract more cruise ship visits over the next few years. The president of the Port Authority said that, “the average of one or two cruise ship visits per year is not satisfactory and does not correspond to the potential for tourism in Castellón and its port and we need a new strategy to change these results.”

The committee is made up of representatives from the Town Council of Castellón, the Provincial Council, the Valencian Tourist Agency, the Chamber of Commerce, the Port Authority and the Foundation.

In this first meeting of 2017, the committee has made an analysis of the current situation and has agreed on a ways to determine the potential for tourism in the province of Castellón and the port itself so that in this way a specific offer for cruise ship tourists can be drawn up with aim of encouraging more visits by this type of vessel.

At the same time the manager of the Foundation, Miguel Rojo, has informed the committee that the Port Authority has announced the inclusion of an international company specialised in cruise ships which will give advice on how to get Castellón onto the cruise ship map. This company will make an analysis that will provide a solid basis for any plan to attract more cruise ships.

Francisco Toledo reaffirmed the importance of consolidating the port as an excellent destination for the shipping companies and to assure that the city and the province are providing attractive and varied options for tourists throughout the year. Toledo has set as an objective the visit of ten cruise ship per year within two years, “and this will only be possible if the Cruise Ship Committee is working together with the local government and other agent in this sector