Business Plan
The 2009-2011 Business Plan of PortCastelló has been conceived of and designed with the purpose to increase the ports capacity to encourage and sustain innovation and to support the companies of the Port Community, Castellón and the hinterland, and to take all the opportunities to create employment generated by the activity of the port, in particular the coming into operation of the South Basin and the optimum development of the diverse concessionary companies that are leaders in their fields. The principal aim is make a place for the Port of Castellón on the global logistics map and for the port to become an integral part of the international logistics scene.
The PortCastelló Business Plan 2009 – 2011, which was approved by the Board of Directors of the Port Authority on the 25th January 2010, revises, redefines and extends the Business Plan of 2005 – 2011, and responds to the need to generate new basic lines of action designed to create a new economic environment for the port and give priority to this new policy.
The Business Plan is the result of careful reflection and the consolidation of the experience that has been acquired by the staff of the Port Authority who have managed the project, the members of the port community who have participated in carrying it out, complemented by guidance and advice from experts from the University Jaume I and the consulting firm R&MK.
The Business Plan 2009 – 2011 sets as objectives for PortCastelló:
- Diversification of traffic and markets.
- Integration with global logistic networks.
- The search for potential concession holders.
- Offer of value added services.
- Integration with Technologies of Information and Communication (TIC).
- Improve the satisfaction ratings of amongst various groups of local port users.
Proposed actions in the Business 2009-2011:
PortCastelló is seeking to stand out as a logistics platform in the Mediterranean, making the best use of its excellent strategic position, modern infrastructure, quality services and areas for logistic and intermodal operations. On this basis, the Port of Castellón intends to take a series of actions connected to the strategic lines of the Plan.
One of the principle conclusions form the various analyses, work groups and interviews carried out during the development of the plan, is that the Port of Castellón must make realise the full potential of all the facilities it offers, and the first class infrastructure now in operation in the South Basin. The close proximity of the port to large numbers of factories related to the ceramics industry is an advantage that must exploited without become overdependent by diversifying into other products such as clinker, bio-diesel and fertilisers.
At the same time the Port of Castellón must make full use of the technologies of information and communication to reach all its potential markets such as China Saudi Arabia, Argentina, Brazil, Mexico Russia, Algeria, and the Black Sea. To achieve this it is necessary for all the companies operating In the port to coordinate their commercial efforts and to demand the finalisation of the land connections by road and rail with the South Basin, an essential element in the port's complete development.
Concession Holders for the South Basin.
The importance of the South Basin in the future of the Port of Castellón should be made quite clear. The Business Plan emphasises the need to find new concession holders to occupy the available space by making the unique advantages of these new facilities the basis for the commercial strategy.
In fact, the project is also developing a unified system of promotion and commercialisation which includes the creation of a Committee for Commercial Development and a System of Market Information (SIM), with the aim of boosting the level of the Port's business activity on an international level. This unified system of commercialisation and promotion has come about precisely in answer to the need for closer collaboration which the new Business Plan aims to encourage among the Port Community.
Other aspects of the Business Plan which should be mentioned include encouraging closer contacts between all port users and Cooperate Social Responsibility, creating a committee for Quality in the Port Community, a Local Citizens Group, and strengthening the Cruise Ship Committee.
